Proactive Marketing & Growth Tips

Marketing

  • Design: Create trust: show you care, imagery, copy, onsite guidance
  • If you want to run a live Q&A or “webinar” — consider calling it something different and offering the content pre and post. Re-use the content, many are just sharing the same content, cut up, review, distribute to the right channel and the right people
  • Production value has obviously dropped, if you are desperate to create video content, right now lower quality video content will be received well. There are many zoom based ads.
  • Leverage the AR and filters trends — you have a good window to do this. Use or create them.
  • Hone in on the signals users are giving you, double down on what they are showing they love and build (product) around them

Paid

  • Keep spending wisely on PPC (not so paid social) improve your landing pages, know what is the most important factor is for PPC
  • Don’t be sloppy with paid social, many are, if you want a wide reach ensure you serve people.
    FWIW: brands pivoting to food delivery are burning budgets with poor targeting.
  • Tweak retargeting — one short visit typically doesn’t show intent

Testing

  • Test amount of copy shown or “most useful info first”
  • A/B testing is not going to be conclusive right now, you will have to use bayesian method or follow your gut not just the data
  • Test showing CTA higher on the page (scroll depth and heat mapping comparison will be a decent guide)
  • Offer different CTA buttons, tweak amounts, be useful to your visitors (vs thinking everyone is your audience)
  • Don’t force pop ups or floating buttons and if you really have to look at the time spend and where users dwell at and introduce in a smart way.

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Fixing the broken world of work through Focus The Strategy + Culture Consultancy. Ex Marketing & Growth Leader. Ex Crowdfunding business leader.

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Danny Denhard

Danny Denhard

Fixing the broken world of work through Focus The Strategy + Culture Consultancy. Ex Marketing & Growth Leader. Ex Crowdfunding business leader.

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