Quick Advertising, Marketing & Growth Tips You Can Apply Right Now

Rather than tweeting a tweetstorm, here is a list of tips I have been listing down over the last couple of days and thought it might help. Includes tips for advertising, marketing, growth and most importantly common sense.

Updated: Here is a new series of updated tips —

Proactive Marketing & Growth Tips

Marketing

• Be kind and do the right thing by your employees
• Use Push notifications for most important updates only, reduce anxiety
• Reduce click bait and punchy titles, will dilute you and your brand quickly
• Do not send mass emails, emails are being ignored and filtered by gmail, outlook etc.
• Double down on SEO and content, long term is vital
• Passive marketing is free marketing, especially at the moment, leverage all passive marketing, signatures, replies & “real estate”.
• Check your chatbots are not trying to act normal or be overly pushy
• People are working longer and later and are planning the day ahead, maximise the 17.00 to 18.00 hour
• B2B: Can you take down metered content or paywalled content
  Example: Repurpose whitepapers as blog posts or advice posts

Advertising

• While others are stopping ads — keep going as sensibly as possible, cheap targeted clicks.
• Large brands have historically increased spends — if you are bold and confident in tough times you can improve performance for the long term
• Facebook usage has spiked, target organic posts. If the user shows real intent and drops out, then advertise (don’t go overboard)
• If you are in the B2B space, consider how you can offer trials for teams for a longer period of time — turn 30 into 60 or even 90days, good products will take longer to gain sign ups or longer to use in team environment
• Look at your internal data (Analytics) and compare how your data has changed, when, where and how — look to tweak and target “better targeting times”.

Growth

• Review your funnel and target education, awareness and re-use (retention is key right now)
• Zoom backgrounds as free billboards — Giphy have created some already, you can too.
• Desktops are being used much more and longer — leverage the phone as a second device or device to use while on a large screen
• Think o2o…QR codes — scan and go (always link to materials)
• Local is most important to people right now — find out what can be consider local
• Dive into your data — see how usage has changed, understand where people are dropping out or if they are responding to emails more quickly or validating more quickly.

Common Sense

• Review your ad copy — sensitive time
• Use chats to link to referenced materials — update them ASAP
• Start auditing, keep, kill, cure, copy — think content, SEO, social, ads!
• Consider what can be used as a billboard, leverage them quickly
• Let people know there will be a delay — before they work it out and it anchors.

Most important, be human and be positive please!

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